
Dr. Elliot Justin, MD
Elliot Justin, MD, FACEP is the CEO and Founder of FirmTech, the first sex tech company focused on improving men’s erectile fitness through smart, science-backed innovation. With a background in Emergency Medicine and healthcare technology consulting, Dr. Justin brings deep medical expertise and entrepreneurial vision to the future of sexual health.
A serial healthcare entrepreneur, he previously founded and sold both Pegasus Emergency Group and SwiftMD, and continues to advise various services, telemedicine platforms, and health tech startups.
Dr. Justin studied Slavic Studies at Harvard University and earned his medical degree from Boston University. He and his wife Ann have been happily married for 35 years, raising three children and now living in Montana.